ecommerce

Ecommerce Club: New Trends in Search Marketing: Successes & Failures

The Ecommerce Club would like to invite you for a lunch and networking session on the topic of 'New Trends in Search Marketing: Successes & Failures' at Malmaison, Farringdon London on Tuesday 28th March.

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Date: 28 March 2017
Location: Malmaison London, UK

Driving Internationalisation of the Online Retailer

This roundtable will discuss the various approaches to international expansion and the key factors that influence success.

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Date: 25 September 2015
Location: Etc.venues, Tenter House, Bishopsgate Court, UK

Internet Leaders Dinner with PetsPyjamas: More than just a Website!

At tonight’s dinner the CEO of PetsPyjamas, Gracia Amico, will talk to us about the importance of truly understanding your customers and creating a shopping experience that (over) delivers on their needs.

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Date: 26 February 2015
Location: Pescatori, UK

The Ecommerce Club - Working Lunch

This is an exclusive member event for retailers and ecommerce professionals only. Please sign up for membership by emailing [email protected] or by registering for our monthly newsletter at www.ecommerceclub.org

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Date: 24 February 2015
Location: Kettner's, UK

Smart Social Media Summit

Discover How the Social Experience Of The IoT Will Disrupt Business, Government and Society

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Date: 3 June 2015
Location: Senate House, UK

Every online review you leave is wrong. And here's why.

Every online review you leave is wrong. And here's why.

This is what is wrong with every online review: people who leave 7/10 reviews when they are fully satisfied, don’t buy from companies who get 7/10 reviews.

It’s not intentional, we simply don’t understand our role: while we thought we were taking part in a customer feedback exercise, we just became the head of HR.

For the minute it took to write my review, I was nothing short of the CEO. And therein lies the problem.

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Global Rise of Fashion Technology - Apple Store theatre

Global Rise of Fashion Technology - at the Apple Store theatre, Regent Street

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Date: 22 October 2014
Location: Apple Store theatre, UK

Creating the Ultimate Customer Journey - Dublin

At this one day conference we take a look at how creating the best journey for your customers involves many different internal and external factors and bringing them together effectively can be tough going. Note: This event is aimed at retail and e-commerce brands only (vendors and agencies will not be admitted)

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Date: 18 November 2014
Location: The CCD, UK

How Building a Responsive Website Increased Conversion on Mobile by 85%

Even Elmo has a mobile phone by Ed Yourdon https://www.flickr.com/photos/yourdon/8452375025

Every client I work with in the ecommerce business is taking the mobile experience seriously. One client, personalised card retailer, TheDogsDoodahs.com, has seen mobile usage almost double over the last year.

To meet this demand they launched a new, fully responsive mobile site. It was worth the effort, in the soft launch phase, mobile conversion rates on the site improved by 85%.

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Behavioural Analytics is the New Black with CoolaData

Whether you're in gaming, mobile or eCommerce, chances are you have customer data of all kinds, from different sources, and could benefit from knowing how best to analyse and monetise it. Join us for this free morning session to see behavioural analytics in action and find out why and how it might be relevant to you.

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Date: 2 July 2014
Location: Google's Churchill Square Room, UK

[email protected] - Visual Commerce: Making Instagrams Shoppable

[email protected] are intimate, in-depth interviews with some of the UK’s most innovative and inspirational tech entrepreneurs. Matt Cowan interviews Jose de Cabo, Co-Founder of Olapic.

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Date: 25 June 2014
Location: Main Auditorium, Cass Business School, UK

When E-commerce And Social Media Collide - #AmazonBasket

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 
That laptop you’ve had your eye on is now on sale. 
Mental note: Get that later. 
But by the time you’ve made your way to the bottom of your feed, you’ve forgotten all about it, it remains forgotten about for weeks, even months and by the time you remember it’s gone back to full price. 
To combat this, Amazon and Twitter have combined forces to create #AmazonBasket. It allows customers to shop via their social media feed, keep tabs on their favourite items and is a lovely little way for retailers to engage with current and prospective consumers. 
#AmazonBasket (or #AmazonCart if you’re in the US), allows Twitter users to save products to their Amazon carts to purchase later. You first need to link your Twitter account to your Amazon one and from then on, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonBasket” for the item to be immediately added to your Amazon shopping cart. To finalise the purchase, just log into your Amazon account and hey presto, there will be a list of the items you’ve added from Twitter in your cart. 
The practice of tying ecommerce with social media will not only save consumers’ valuable time but retailers can also use it as a tool to remind users of their product.  
Amazon have also told a source they are open to working with other social networking sites meaning the trend is growing… 

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

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One-to-One Personalisation Will Boost Conversion

The quality of data available to digital marketers is a concern. The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.
Today's digital marketer must understand, identify and adapt to opportunities in a world which generates data on an unprecedented scale. However, with the level of sophisticated analytical technology available, they are better placed to deliver a level of individual personalisation than ever before. 
Having the correct analytical tools in place, in combination with the right data, will enable them to develop a greater understanding of big data and provide a stable platform from which to create personalised customer campaigns. 
Email continues to be the prevalent method of personalisation with 92% of the survey's respondents claiming to use it. Email marketing tools have been around for decades so that's no surprise, but it's more remarkable that 33% reported they undertake no website personalisation efforts. 
This is not because digital marketers don’t recognise the importance of it – 51% responded that personalisation is currently either very important or critical to their digital marketing efforts – so what is the problem? 
The answer: access to real-time data to drive that personalisation. The report showed that at present, half of marketers do not have access to real-time data. Encouragingly, by 2016 a huge 78% reported that they will have implemented a solution that utilises real-time data in one of three forms: website specific personalisation (21%), individual level interaction data (26%) and multichannel real-time decision technology (31%). 
Brands recognise the need to behave in a truly integrated, omni-channel way. Digital marketers must understand how customers interact with their brands in real-time across multiple channels and devices. Investment in the right data and analytical tools to extract actionable insight from detailed customer data will ensure they treat “always on” customers in a coherent multi-channel way.  
In practice, a call centre could offer a customer credit for a high value item they have browsed online. It also enables the company to avoid customer experience mistakes - such as offering a cheap insurance quote via email when the customer has just purchased via the website. When dealing in industries which have complex sales processes or registration processes, real-time synergy between the online and offline environments allows brand representatives to provide a customer service based on individual preferences, actions and online behaviour. This can lead to increased trust, an improved experience and/or increased sales conversions.
When asked to look forward to 2016, an impressive 80% believe that personalisation will be key to their digital marketing success. To achieve it, investment is planned in both the analytical expertise and technology. 
Modern omni-channel consumers expect to have relevant and personalised interactions with a brand. The survey demonstrates that more digital marketers are preparing to do just that.

The quality of data available to digital marketers is a concern.

The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.

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Converting Social to Sales

 
All but one of the top 100 global retailers fail to convert social into sales. 
That's the claim from a new report, The Three Stages of Social Maturity, from social commerce specialists Buyapowa. The lone success?
Tesco. 
While most companies invest in creating a multi-platform presence, they aren’t chasing sales by using co-buys, gamification and dynamic pricing.
The report's key findings include:
Only one global retailer has reached stage 3 of social maturity (building a social sales channel) while 82% are stuck firmly at stage one (concentrating on attracting fans and followers). 
Follow for a follow. For every 100 followers they gain, 66% of leading retailers follow five or less, meaning the giants are more concerned with broadcasting to their audience rather than listening to them. 
Have you reached that point when you want to complain about a service but the company's Twitter feed is full of funny/silly pictures? It intensifies the annoyance. 
The social media doghouse includes Lidl, with 72% of their posts being about products, and Aldi, whose audience is four times less engaged with their content than M&S or CostCo. 
Social media doesn’t just have to cost you money; it can help you make it too. Someone tell the big boys. 

All but one of the top 100 global retailers fail to convert social into sales. 

That's the claim from a new report, The Three Stages of Social Maturity, from social commerce specialists Buyapowa. The lone success?

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Sharing Is The New Buying

The Collaborative Economy Movement is changing business as we know it.

For those unfamiliar with the term, the collaborative economy is where people are funding, making and sharing with each other rather than buying from corporations a combination of trends like the sharing economy, maker movement and co-innovation.

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