f8

Just over a week ago, we (Neoco) were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011. We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rdSeptember) mean for marketers and business.

Other panelists that supported our talk included senior members from We Are Social, Wieden+Kennedy and 1000heads. Have look at some of the insight we shared at the conference looking at the opportunities and potential threats that face your brand when Facebook’s developments are rolled out to all users this month.

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

As we all know – yesterday was the Facebook F8 Developers Conference in San Francisco. After lots of speculation and rumours, I have boiled down the announcement and described what this means for the future of Facebook.

There are two things you need to know about from yesterday’s conference - The Facebook Timeline and Social Apps.

Facebook didn’t say when it will launch; the company merely said that it “won’t be available for a few weeks.”

However, you can get the Facebook Timeline immediately, if you submit yourself as a developer (which a lot of people are doing and I am also in the process of doing).

So…