facebook pages

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. 

You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video.

So the question is, what kind of interaction levels should you expect to be getting?

To get to an answer, I’m mashing together a couple of recent pieces of research.  The first, from an article by Robin Grant in Techcrunch looks at EdgeRank – which is the algorithm Facebook uses to work out which updates make it into your news feed. It’s pretty clear that distribution of content by brands has dropped by some 40% in just three months – and that the drop is fairly uniform across even the most popular Facebook pages. 

Successful brands who launch their Facebook Page through an agency will always expect to be guaranteed some 'ownership' of it. It's not uncommon for companies of a certain size to switch agency every few years, simply to embrace a fresh skill-set or on the whim of internal politics. I've been in that position myself and dutifully handed over usernames and passwords for the public entities I controlled to the hungry new whippersnappers.

As someone who acknowledges the value of being "behind the scenes", it would never cross my mind to withhold access to a vehicle I had been paid to build for someone else should they wish to take the wheel from me. Not just for reasons of commercial vanity but more so because you owe it to the users, fans and members of whatever you have created who should never be concerned with conflicts on an administration level.

Facebook's timeline has been in effect for pages for a few months after changing on 30th March earlier this year. Anyone who's used it knows it can be a little tricky at times to make things, particularly images, the correct size to look good on their page.

The tabsite.com revealed this super helpful infographic earlier this year to help with exactly that problem, indicating exactly the dimensions you need. With our Facebook Marketing Bootcamp and Conference (17th / 18th July) coming up next week, what better time to refresh your page and brush up on your skills?!

The below infographic covers profile photos, cover photos, custom tab photos / logos, shared photo, highlighted photo and custom tab page.

With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG Digital, GlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

Seven hundred million is a very big number. And with Facebook's big number comes big opportunities for branding, marketing, commerce, games, analytics and insight.

Following on from the success of Social Media Week London, Chinwag is launching "Chinwag Insight: Facebook Marketing", a brand new full day conference exploring how to harness the 700m strong userbase to create a positive impact on their business. 

The event scheduled for early Autumn will take place in central London for senior marketers from agencies, brands and media owners and is the first event (we can find) focusing solely on Facebook as a marketing platform.