fundamental amp

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. This review brings together the video, slides and coverage from The Future of TV Advertising: Keeping It Social, sponsored by JWT and Fundamental Amp.

The panel brought together leading thinkers in the field to discuss the opportunities and challenges of TV in a world where social media is embedded into the daily lives of the majority of the audience. How can brand advertisers and their agencies put the social into TV to maximise impact.