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A Recap of Unique Digital at #SMWLDN: 'Chopped, Diced and Sliced' Live Onstage

uniquesmwldn

This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

'Chopped, Diced and Sliced' mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital's creative response, media planning and new innovations within social media.

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23 rd SEPT: ‘Saving The Golden Goose: Improving The Live Experience’

In the first of our ’Year Zero’ event series we look to ask how we can put the value back into the general public’s experience of live music.

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Date: 23 September 2010
Location: The Basement, PRS for Music, UK

Chinwag Live: Micro Media Maze

From the MP3 to the tweet, it seems everything's going micro. Myspace, LastFM, The Guardian and more discuss the impact for brands, content owners and business...

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Date: 20 May 2008
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live On Tour: Measuring Social Media

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

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Date: 30 April 2008
Location: Earls Court, UK

Chinwag Live: User Centered Advertising (with Manchester Digital)

Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

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Date: 15 April 2008
Location: CUBE, UK

Chinwag Live: Tomorrow's Ad Formats

As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The next Chinwag Live looks at trends beyond the banner...

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Date: 18 March 2008
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Measuring Social Media

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...

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Date: 18 February 2008
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Skills Emergency

As the skills shortage worsens, what can we do to ensure the UK remains a global hub for digital media? Chinwag Live brings together intiatives and ideas in an open panel and community debate...

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Date: 29 January 2008
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Xmas Futures, Crystal Balls?

Does the future fill you with excitement or gloom? As 2007 draws to a close, Chinwag assembles some leading figures from digital marketing and advertising to gaze into their crystal balls and predict where we'll be in 5 years time.

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Date: 5 December 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Web TV Takeover

After nearly a decade of hype about webcasting and the like, what is the real state of the web TV landscape? How will business and production models develop online? What will become key factors in the success of video content on the web? What will the future hold for this medium?

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Date: 18 September 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: The Dark Side of Social Media

Despite the hype there are downsides to social media - virtual problems are invading our real lives, or is it vice versa..?

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Date: 19 June 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Media Widgetised

When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?

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Date: 16 May 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: PR Unspun

How is the PR industry adapting now that social media is heading for mainstream adoption?

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Date: 24 April 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: PPC Earthquake

Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

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Date: 27 March 2007
Location: The Slug & Lettuce (Downstairs), UK

Chinwag Live: Mobile Metamorphosis

Mobile business models are starting to shift, and with them the mobile value chain. How will these changes grow the mobile market and who will benefit? Will 2007 be the tipping point?

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Date: 26 February 2007
Location: The Slug & Lettuce (Downstairs), UK