market confidence

Is digital confidence set to plunge?

2857718837_cd74d07dd6_m.jpg Freshly back from Digital Mission to Web 2.0 Expo in NYC, the members of the team who went are still battling the twin evils of jetlag and mountainous inboxes.

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Digital Pulse for August 2008

Digital Pulse indices
Digital Pulse: 
121.5
Current Index: 
129.2
6 month Index: 
120.4
Employment Index: 
135.2
Move Jobs Index: 
128.2
Salary Index: 
94.4
Current Confidence Index: 
119.6
Future Confidence Index: 
124.3
Two month’s of gains in confidence were wiped out with August’s Digital Pulse index falling 2.33% to 121.5, virtually the same level as May’s result. The index of market conditions in six months time took the biggest hit with a 6.33% drop in the last month with only small drops in confidence around employment. Taking into account that these results pre-date the troubles on Wall Street and in London, and the Digital Pulse index may take somewhat of a battering in September.

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Crunch immunity for digital biz?

personality.jpgThe Digital Pulse for July has just been published, showing an increase of 1.14% increase over June. That’s right, an increase in market confidence. Only small, but it’s there. The Digital Pulse is Chinwag's barometer of confidence across the digital sector.

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Digital Pulse for July 2008

Digital Pulse indices
Digital Pulse: 
124.4
Current Index: 
131.3
6 month Index: 
128.7
Employment Index: 
139.1
Move Jobs Index: 
127.8
Salary Index: 
95.2
Current Confidence Index: 
121.9
Future Confidence Index: 
128.3
The digital sector looks to continue a rebound in confidence with the Digital Pulse rising by 1.14% from June to 124.4. The second month in a row that the index has risen. Across the indices there's a small but sustained increase in confidence both in current market conditions and those in six months' time. In the face of this increased confidence in business, satisfaction with salaries has decreased however by 4.51% from June, perhaps prompted by rising costs.

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Digital Pulse Analysis April-June 2008

Topic: 
marketing
recruitment
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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