marketingmonitor

Paid Search Marketing (PPC) - Best Practice Guide

Topic: 
marketing
search
Publisher: 

Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.

This is a thorough update to our original 2006 guide and includes information on recent developments including:

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MarketingMonitor: 14 March 2002, Vol. II, Issue 8

March 14 Issue, 2002 Vol. II, Issue 8
Please forward this issue WITHOUT cutting. Thanks!

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MarketingMonitor: Archive

Below you will find links to past case studies from the MarketingMonitor newsletter.
  • Case Study: BBC Essentials - 12 February 2001
  • Case Study: Butterkist Popcorn - 12 June 2001
  • Case Study: Hoovers.co.uk - 26 June 2001
  • Case Study: Britannica - 10 July 2001
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    MarketingMonitor: Email Marketing

    FEATURE: Email Marketing
    14/03/02

    The Future of Email Marketing

     

    INTRODUCTION

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    MarketingMonitor: Crackermatic Viral Case Study

    CASE STUDY: Crackermatic
    24/01/02

    Pull The Other One

    Introduction
    There's a nice little company placard for a marketing agency round here that reads "Contagious Marketing and Design." While 'infectious marketing' would appear to be more fitting, it seems that Disease + Marketing = Good. And that's where viral marketing enters, stage left.

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    MarketingMonitor: Lloyds TSB Case Study

    CASE STUDY: Lloyds TSB
    11/12/01

    Banking on Research

    Introduction
    Despite taking longer than expected, the concept of banking online is not just something your Scandinavian friends can boast about - nowadays, you can watch your overdraft figure spin like Michael Schumacher's speedometer from the comfort of the UK internet. But a side effect of the recent online banking boom is that there's even more competition than ever with the likes of Egg, Smile and Cahoot providing online-only alternatives to the big brands.

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    MarketingMonitor: 11 December 2001, Vol. II, Issue 6

    December. 11, 2001 Vol. II, Issue 6
    Please forward this issue WITHOUT cutting. Thanks!
    Free subscriptions at: http://www.chinwag.com

    1) Intro: MarketingSherpa is now MarketingMonitor

    2) News: Can the Spam and E-book news

    3) Case Study: Lloyds TSB/Freeserve Campaign

    4) Info: About the publisher

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    INTRO
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    Sponsor:

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    MarketingMonitor: Refresh SMS Case Study

    CASE STUDY: Refresh SMS
    28/8/01

    How An Experiment Became A Successful Business

    Introduction

    Nrly 1bn msgs snt each mnth. [OK, that's enough SMS-speak, we have whole words to play with here -Ed.] One group in particular have taken to SMS like ducks to water- school children. Nearly 50% of children in the 7-16 year old bracket now own a mobile phone and they each send an average 2.5 messages each day.

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    MarketingMonitor: 28 August 2001, Vol. II, Issue 6

    August. 28, 2001 Vol. II, Issue 6
    Please forward this issue WITHOUT cutting. Thanks!

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    MarketingMonitor: 27 July 2001, Vol. II, Issue 5

    July. 27, 2001 Vol. II, Issue 5
    Please forward this issue WITHOUT cutting. Thanks!

    Free subscriptions at: http://www.chinwag.com

    1) Intro

    2) News: Broadsheet content charges

    3) Report: Can Publishers Survive The Online Advertising Shake Out?

    4) Info: About the publisher

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    INTRO
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    MarketingMonitor: Britannica Case Study

    CASE STUDY: Britannica
    10/7/01

    Over 50 Sites Run Encyclopaedia Britannica Competition

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    MarketingMonitor: 10 July 2001, Vol. II, Issue 3

    July. 10, 2001 Vol. II, Issue 3
    Please forward this issue WITHOUT cutting. Thanks!

    1) Intro

    2) News: Just for a change... GOOD news stories

    3) Case Study: 50+ Websites Run Encyclopaedia Britannica Competition

    4) Info: About the publisher

    Advert:
    ~~~Are You Missing a Marketing Opportunity? ~~~
    Fed up with the difficulties in producing, designing,
    Managing and reporting on your email newsletter?
    Too few resources? Chinwag can help with a cost-effective

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    MarketingMonitor: 26 June 2001, Vol. II, Issue 4

    June. 26, 2001 Vol. II, Issue 4
    Please forward this issue WITHOUT cutting. Thanks!
    Free subscriptions at: http://www.chinwag.com

    1) Intro

    2) News: Ad rates get a makeover and gold makes a comeback

    3) Case Study: Hoovers talks down jargon and builds up traffic

    4) Info: About the publisher

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    INTRO
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    Sponsor:

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    MarketingMonitor: Hoovers Case Study

    CASE STUDY: Hoovers
    26/6/01

    Straight talking game gets the message across for key business information site.

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    MarketingMonitor: 26 June 2001, Vol. II, Issue 4

    June. 26, 2001 Vol. II, Issue 4
    Please forward this issue WITHOUT cutting. Thanks!

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