metrics

Chinwag Live - Show Me the Money: Where's the ROI in Social Media?

With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

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Date: 2 February 2010
Location: Sun Microsystems London (Customer Briefing Centre), UK

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 8 March 2010
Location: Internet Advertising Bureau, UK

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 15 January 2010
Location: Internet Advertising Bureau, UK

Digital Measurement

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

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Date: 15 October 2009
Location: DMA House, UK

eMetrics Marketing Optimization Summit, Washington DC, 2009

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*

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Date: 19 October 2009
Location: Hilton Alexandria Mark Center, US

AdMob Mobile Analytics July 2008 Report

Topic: 
advertising
mobile
technology
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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AdMob Mobile Analytics June 2008 Report

Topic: 
advertising
mobile
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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Web Analytics Buyer's Guide 2007

Topic: 
technology
Publisher: 

Overview

Author: Linus Gregoriadis and Richard Maven, E-consultancy
Pages: 223 pages
Structure: Market trends and issues, 20 vendor profiles

About this Guide

This buyer's guide is aimed at companies who are investigating the market for web analytics providers, with profiles of 20 leading UK suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.

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Web Analytics Request for Proposal (RFP)

Publisher: 

If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of web analytics, this template will help you construct a comprehensive statement of your company's needs.

This 12-page request for proposal template contains:

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Web Analytics Business Case

Publisher: 

Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Web Analytics is a 21-page examination of how integrating and using a web analytics package can work for your company.

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Making metrics fun

I'm sitting innocently at my desk, chowing down on a sarnie from one of Soho's many fine eateries, flicking through the mountain of blog posts stacked up in Google Reader.

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Measurement Camp V

Regular, free meet-up of web developers; buzz monitoring folk; social media planners; smart PR people and more to solve the question: how do we measure social media?

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Date: 6 August 2008
Location: The Coach and Horses, UK

Chinwag Live: Measuring Social Media pics and podcast

The Chinwag Live 'on tour' session at Internet World provided another chance to dip into the debate that's emerging around measuring social media.

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Chinwag Live On Tour: Measuring Social Media

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

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Date: 30 April 2008
Location: Earls Court, UK

Measuring Social Media follow-up

Chinwag Live sessions are designed to get a conversation going between the panel and the audience. As you'd expect, some subjects generate more chat than others. And some grow a life of their own.

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