metrics

This hands-on workshop will help you identify the KPIs that work best for you. We will also outline the various evaluation and tracking methodologies so you can deploy your resources effectively.

2010 saw the launch of a platter of Social Media Monitoring tools and a shift in Social Media marketing that saw the industry grow up somewhat. A shift that moved the focus of Social Media from the fun of collecting followers to the focus of ROI and understanding consumers’ behavior online.

This session combines Ask the Experts Clinic, panel session and case studies exploring the current metrics with insight what's around the corner, a networking lunch followed by one-on-one expert sessions with Market Sentinel. Meet experts from Market Sentinel, Brandwatch, GlobalWebIndex, Synthesio, Visible Technologies and more. Grab a space now!

OK, so we know it’s on a Monday...but we have a great excuse! On Monday the 1st of November we will be hosting the evening drinks for Tim Ash’s Conversion Conference which is making its UK debut next month.

With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*