newsletters

The Email Marketing "D-Spot"

reading on mobile

If your email marketing strategy doesn’t factor in mobile devices and your emails aren't mobile ready then your marketing communications are missing a fundamental trick.

Our research shows that 36% of all consumers are already reading marketing emails on a mobile device - and this rises to over half (55%) for 18-34 year olds. The way your emails look - and the volume and type of content within them - needs to evolve so that the content is as engaging on a mobile device as it is on a laptop or desktop computer. Finding the middle ground between both types of devices (the "D-Spot") is paramount - particularly with the rise of m-commerce.

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Best Practices in Marketing with Email Newsletters

Topic: 
marketing
email
Publisher: 

Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.

Whether your company already publishes a newsletter for marketing purposes, or you are planning on launching one soon, this Guide will help you:

  • Grow your opt-in email list

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