ppc

a4uexpo Europe 2012

a4uexpo Europe is a performance marketing conference and exhibition offering high-end networking with an international audience, educational conference sessions, a buzzing exhibition hall and many additional features such as the Street for new publishers and advertisers and Performance Marketing Health Clinics.

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Date: 19 June 2012
Location: Hotel Rey Juan Carlos I, ES

Dog Digital social media drop-in surgeries

Digital communications agency Dog Digital is pleased to announce the launch of a series of social media drop-in sessions to coincide with Social Media Week Glasgow. Dog Digital’s Social Media Week Glasgow social media surgeries are free to attend and will take place between 12.30pm and 2pm, from Monday 19 September to Friday 23 September, 2011.

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Date: 19 September 2011
Location: Dog Digital Head Office, UK

Fashion Retail - SEO, PPC and Social Media training courses

An academy event which focuses on the use of search marketing in promoting fashion brands. Learn what SEO, PPC and Social MEdia techniques work for your fashion label.

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Date: 5 October 2011
Location: MWB Liverpool Street, UK

Social Media for Business and Effective SEO Copywriting

Learn form the experts what Social Media and SEO techniques will make a difference to the success of your company.

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Date: 28 September 2011
Location: MWB Liverpool Street, UK

Christmas Retail - SEO, PPC and Social Media Training Courses

Improve your online sales with the help of Greenlight's SEO, PPC and Social Media strategies to ensure you get the most out of the massive online sales expected over the Christmas season.

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Date: 21 September 2011
Location: MWB Liverpool Street, UK

Search Engine Optimisation Training Workshop

We all know that it is essential to be ahead in search rankings, but how do you actually achieve that? This training course will show you ways of developing the right strategy and how get to the top of the rankings. You will look at your own sites and be shown how you can achieve this.

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Date: 24 August 2011
Location: Etc. Venues, UK

How to be Social

After a fantastic debut last year we had over 120 brands who attended to listen to 5 professional speakers on digital and social media. Why? Because our speakers have been selected from the Recommended Agency Register which means they already come highly recommended for digital services by their existing clients.

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Date: 3 February 2011
Location: The Barbican, UK

Google AdWords 101 Training

This is our one-day Google AdWords foundation course, held in London. It covers the fundamentals of advertising with Google AdWords, with a view to getting those who are new to AdWords, or who have never had AdWords training, up to speed. The course looks at the strategies, tools and techniques used to achieve successful AdWords campaigns.

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Date: 5 April 2011
Location: Walmar House, UK

B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?

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Date: 11 November 2010
Location: Dexter House, UK

Workshop: Measurability & ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 13 October 2010
Location: etc Venues, UK

Google Analytics 201

This is the follow-up to our Google Analytics Introduction course, and focuses more on technical implementation and configuration. If you are going to use Google Analytics data to make changes to your business, you need to make sure that data is accurate.

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Date: 9 December 2010
Location: Walmar House, UK

Google Analytics 101

A key part of success online is how well you use website Analytics. Without reliable visitor information reports from which you can draw real insights, you’re literally running your website in the dark.

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Date: 8 December 2010
Location: Walmar House, UK

70% of UK Small Businesses in SEO #fail

I can't believe what I'm looking at by Ed Yourdon

Really? Still? A study commissioned by ThomsonLocal.com found that 70% of companies with less than 50 employees were doing little or no search engine optimisation.

Considering the importance of search marketing, particularly for SMEs and the basic optimisation included in practically all ecommerce and content management tools, the results are rather startling: 

  • 47% of all business websites have none or very basic levels of SEO
  • Over 70% of companies with less than 50 employees have none or very basic levels of SEO
  • 74% have no basic website analytics software for tracking site visits
  • 12% of all business websites are not indexed in any search engine
  • 0.6% of business websites are under construction
  • Only 3% of all business websites could be considered to have advanced levels of SEO
  • 82% have no HTML sitemap
  • 75% have no XML sitemap
  • 69% have no Robots.txt file configured
  • 35% do not have unique Page Titles
  • 56% do not have unique Page Descriptions

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International Search Summit

The only event specifically for international marketers - international SEO, PPC and Social Media topics all on the agenda at the International Search Summit London.

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Date: 28 October 2010
Location: British Library, UK

IAB Digital Foundation Course

Run over three days, the Digital Foundation course will provide you with a comprehensive digital overview.

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Date: 9 July 2010
Location: Internet Advertising Bureau, UK