Search

Chinwag Live: Search vs Recommendation

Competitive or collaborative - are search and recommendation chalk and cheese or will they seamlessly blend? Debate the issues with MediaVest, Base One, Trusted Places, Reevoo and The Filter...

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Date: 2 September 2008
Location: The Slug & Lettuce (Downstairs), UK

Site Search Buyer's Guide 2006

Topic: 
search
Publisher: 

Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.

The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.

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Search Engine Optimization - Introduction

Date: 
9 Jul 2008 - 09:00
Venue
Sutton

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SEM: PPC Advertising Request for Proposal (RFP)

Topic: 
marketing
search
Publisher: 

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

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SEM: Paid Search Marketing (PPC) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Paid Search Marketing (PPC) is a 25-page examination of how paid search marketing can work for your company.

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Search Marketing Benchmark Guide 2009

Topic: 
marketing
search
Publisher: 
  • Charts, tables and eytracking heatmaps
  • Survey results from search marketers and search marketing agency execs and staff
  • Stats on costs per click, conversion rates, SEO vs. PPC, and more
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    How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

    Topic: 
    marketing
    search
    Publisher: 

    Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

    Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn:

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    EDM 08 - Search in the Mobile Era

    Whitaker Associates (www.whitaker.com) has announced that the keynote address for this year's European Directory Marketplace 2008 (EDM08) conference, Search in the Mobile Era, will be delivered by industry veteran and leader Mike Short, Vice President, Research and Development, O2. Mike's focus today is on Third Generation cellular, Mobile TV and steering Telefonica O2 Europe's Group Research and Development in mobile. Consistent with the development of new services, Whitaker Associates also announced the Innovation Showcase at EDM08 and invited firms with innovative products and services to submit entries to participate in EDM08 Innovation Showcase on June 9, 2008 in London. Recognizing the dramatic changes that are underway in this industry and the importance of innovation to success in the directory and search space, this year's Innovation Showcase represents an evolution of the EDM awards program, first introduced in 2006. Last year's winners were WDN Europe and Apptera. This year, successful entries will have an opportunity to present on June 9 in London at the EDM08 Innovation Showcase session and to discuss their innovations with investors 3i, Delta Partners, DFJ Esprit, DN Capital, and other EDM08 delegates. Organizations are invited to submit entries, describing the innovation that has made or that will make their product or service successful in this market. Entries are invited in the five key areas of the directory and search ecosystem that have been identified (information service providers, advertising, operators, technology, and content) or in other areas. To enter, send the following information to info at whitaker.com by Monday, May 26: * your name * your company * name of the product or service * your email * your phone number * a description in 250 words or less about your product or service and why it should be selected for presentation at the Innovation Showcase * a web link to the product, service, or company for further information Entries, including the product or service name, the description of the product or service, and the web link for further information, will be posted on the EDM08 site at www.whitaker.com/conferences/edm08/showcase.htm. Selection for presentation will be made by the Advisory Board and Whitaker Associates. Registration savings are still available but will expire soon. More information and registration is available at www.EuropeanDirectoryMarketplace.com. Whitaker Associates has extensive experience in the directory and search services industry, offering conferences, The Operator Online (www.theoperatoronline.com) news service, and consulting. EDM is an annual event that was first held in 2001. For more information, visit www.whitaker.com.

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    Date: 9 June 2008
    Location: BAFTA, UK

    Google's Algorithm Update Favours Bloggers

    Google has been working to increase the frequency of its indexing, so how does this affect your SEO?

    We have seen Google indexing blog posts in under two hours over recent weeks which is fantastic news for fresh content like this. However, one of the cornerstones of the natural search algorithim has always been links to the page.

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    The SEO benefit of blog commentary.

    Achieving quality inbound links is still an important element to SEO. The methods to achieve this include 'link baiting' with great content to achieve the best unsolicited links through to purchasing links on smaller directories which yields less benefit.

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    Chinwag Live: PPC Earthquake

    Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

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    Date: 27 March 2007
    Location: The Slug & Lettuce (Downstairs), UK