social search

"Married people who like Prostitutes", "Single women who live nearby and who are interested in men and like Getting Drunk" are just two of the searches unlocked by Facebook's new Social Graph Search. For that first search, there's even the option to list their spouses.

As the saying goes, "with great power comes great responsibility". Safe to say, opening the endless mountain of personal data on Facebook to user search is a bold business move, but as programmer Tom Scott proves, there's mischief to be made.

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. Our first review brings together the video, slides, pictures and coverage from The Future of Social Search hosted by i-Spy Marketing.

The event investigated how Search and Social fit together, influence one another and how Facebook Advertising will be the next big thing.