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The Great Google Job Experiment, Pay Per Career Keyword Advertising

The Great Google Job ExperimentGetting that dream job, sometimes requires more than a straight-forward job hunt, application and nailing the interview.

As an extension of a marketing discipline, it's all about understanding your audience and targeting them with an effective campaign. That's exactly what Alec Brownstein did using ingenuity and the grand total of $6 on Google Adwords.

The result? A gig at Y&R New York. Here's how he did it...

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