sxsw2011

In amongst the 100+ events of Social Media Week London, plans are progressing rapidly for this year's trip to the incomparable South by South West Interactive 2011.

If you've not been before, be warned, it's not like any other conference you've been to before. In an attempt to ready yourself, mentally, if nothing else, we're planning to put together some tips for Brits heading out to Austin.

In the meantime, here's a brilliant slideshow from Dave Delaney that has some crucial tips on how to get the best out of South-by (if you want to sound like a local):