traffic

The Interactive Brand Ecosystem Revisited

ecosystem

Nate Elliott at Forrester published an interesting post last year about the Interactive Brand Ecosystem. Essentially he is asking whether it is time that we abandoned a TV-centric planning model and worked instead on the premise that the website sits at the heart of the marketing process.

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17 August 2012 by Mike Teasdale

Web Analytics Request for Proposal (RFP)

Publisher: 
e-consultancy.com

If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of web analytics, this template will help you construct a comprehensive statement of your company's needs.

This 12-page request for proposal template contains:

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16 June 2008 by Deirdre Molloy

How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

Topic: 
marketing
search
Publisher: 
MarketingSherpa

Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn:

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12 June 2008 by Deirdre Molloy