training course

IAB Digital Brand Building Course

Run over three days this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.

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Date: 12 July 2010
Location: Internet Advertising Bureau, UK

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 15 January 2010
Location: Internet Advertising Bureau, UK

Building the Lean Web Development Team

A new approach to thinking about project management for web development inspired by the hugely successful Lean approaches developed by Toyota.

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Date: 27 November 2009
Location: The Hatton, UK