tv

Twitter must have seen it coming… with the World Cup in full swing Twitters “mute” button couldn’t have come at a better time for me (and anyone else who dislikes the spot).

It’s a great feature, but I’d be keen to see Twitter allow you to block out words and hashtags from your timeline. Never again will I have to see #JustinBieberForLife.

Despite huge growth in viewing video on mobile and tablets, many communications professionals are still slow on the uptake of streaming content to mobile as part of their communications plans.

At least that’s what we discovered at markettiers4dc with the results of our 2013 streaming survey. We found that 31% of respondents don’t expect to stream live video content via a mobile device this year. That’s in a market where smartphones now account for four in every five devices sold.

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

Where television and internet advertising channels mix, you’ll find the best of the marketers weaving their magic. It’s a space where the usual rules cease to apply and the inexperienced social media moderator, AdWords controller or brand manager can find themselves a little lost.

I remember working with the IAB some years ago declaring to the world the headline that Internet advertising spend had overtaken television. Now in 2012, I find myself working with online brands which are becoming more and more reliant on and increasingly intelligent within the space of broadcast media.

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. This review brings together the video, slides and coverage from The Future of TV Advertising: Keeping It Social, sponsored by JWT and Fundamental Amp.

The panel brought together leading thinkers in the field to discuss the opportunities and challenges of TV in a world where social media is embedded into the daily lives of the majority of the audience. How can brand advertisers and their agencies put the social into TV to maximise impact.

Inbetween Social Media Week panels and business meetings, we managed to grab a quick chat with Joshua March, CEO of Conversocial, just after the Social Telly: From Compaigning to Commentary to Community Building panel session on Tues 8th Feb 2011.

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. This review brings together the video, slides, pictures and coverage from Social Telly: From Campaigning to Commentary to Community Building, sponsored by Conversocial.

The event looked at the best practice in the world of TV and social media and lessons we can learn from this to take to the advent of social TV.