business & innovation

Until recently Wi-Fi has meant enabling PDAs and laptops to go wirefree. That's all changing with the new breed of home entertainment centres that are using wireless' ability to shift bits without wires to the maximum.

OK, so that's not strictly true and on the face of it not a great idea to put expensive and sophisticated electronic machinery into water. It might be fun to watch, and if blowing up things is your bag, try out some Smartie pyrotechnics à la Big Clive (Warning: not for the faint-hearted or children or chocolate lovers).

Return on Investment (ROI) is the word on everyone's lips at the moment. It's definitely coming up trumps on buzzword bingo in pitches and meetings at the moment and with good reason. This whole web thang ain't never gonna work if it doesn't make money, but then after the shake-out last year that message has been firmly imprinted in everyone's brain.

A New Ad Platform
UK-Netmarketing Weekly Round-up - July 06, 2001

Do's & Don'ts of Email Marketing
UK-Netmarketing Weekly Round-up - June 22, 2001

Trade Show Troubles
UK-Netmarketing Weekly Round-up - June 08, 2001

Survivor's Revenue Streams
UK-Netmarketing Weekly Round-up - May 25, 2001

The colossal amount of coverage generated by ITV's new reality-show Survivor, didn't stop with traditional media. The show also included pay-per-view options for web and mobile phone users. Following recent discussion focusing on generating revenue from content, it's not surprising that this generated plenty of interest.

Funding Conundrum
UK-Netmarketing Weekly Round-up - April 20, 2001

Getting Paid for Content
UK-Netmarketing Weekly Round-up - April 13, 2001

Make Errors Work For You
UK-Netmarketing Weekly Round-up - March 30, 2001

Did you remember Mother's Day? Or did you find yourself on Friday afternoon hunting round websites for a company that could deliver the required floral tribute in time? Subscribers to the list didn't have much like trying Interflora, finding their website down for maintenance. The conversation focused in on the actual message that the maintenance page conveyed about the website and the brand.

Successful Conversion Rates
UK-Netmarketing Weekly Round-up - January 26, 2001

Working on a new website, or testing a new marketing tactic is always a tad nerve-wracking, especially when you don't have any previous results to compare your campaign against. There are so many factors involved in successfully converting a passing browser into an interested party, a benchmark for a 'successful' site can be a real help in working out whether you're on the right track.

Rising Cost of Customer Acquisition
UK-Netmarketing Weekly Round-up - January 12, 2001

Last year, flush with IPO/venture capital money justifying marketing spend didn't seem like such a difficult task. Nowadays with a very definite squeeze hitting the industry, justifying the budget and measuring the cost of acquiring the 'eyeballs' has leapt up the agenda.

Rising Cost of Customer Acquisition
UK-Netmarketing Weekly Round-up - January 12, 2001

Last year, flush with IPO/venture capital money justifying marketing spend didn't seem like such a difficult task. Nowadays with a very definite squeeze hitting the industry, justifying the budget and measuring the cost of acquiring the 'eyeballs' has leapt up the agenda.

Leaves On The Line One?
UK-Netmarketing Weekly Round-up - December 8, 2000

 

The news that BT Openworld and United News & Media were pulling out of Line One and putting the ISP up for sale got tongues wagging. More doom and gloom in the ISP sector or a great opportunity for someone to snap up 1.4m subscribers?