Big data is big, obviously. It’s huge, in fact with the amount of information pouring out of social networks, ecommerce systems let alone those that run our ‘real lives’ the challenge of figuring out what’s happening is almost insurmountable.
This time last year we started to explore how the worlds of psychology, neuroscience and machine learning could help techno-numpties like me to apply some of this high-fallutin’ brain science to business. From influence to behaviour to understanding emotions, there’s plenty to take on board.
Chinwag Psych was born, bringing together the leaders in this emerging world where academia and business combine in large part powered by digital and social media.