psychology

Chinwag Psych Interview: William Higham "Gut feeling, instinct and research for trend forecasting"

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Missing Chinwag Psych? Fear not - we still have some great content to share with you from our speakers. The day focused on machine learning, neuroscience and psychology and how these disciplines can be successfully applied to business. 

One of the great speakers was William Higham, consumer strategist, futurist, author and founder of the Next Big Thing consultancy. His understanding of the way consumers think helps him to advise businesses all over the world.

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Nokia and Brilliant Noise at Chinwag Psych: "If you only get 6-7 hours sleep per night, you might as well be drunk"

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Chinwag Psych brought experts from advertising and marketing who were eager to share their knowledge of machine learning, psychology and neuroscience. 

One highlight was seeing Nokia’s Global VP of digital and social marketing Chris Schaumann and Antony Mayfield, founder of the digital strategy agency Brilliant Noise discussing Nokia’s Smarter Everyday program.

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Chinwag Psych Interview: Cat Jones, Unruly Media “Go Forth and Amplify.”

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Chinwag Psych was a huge success, with a fantastic selection of great speakers sharing insights into how psychology, neuroscience and machine learning can open new avenues for business.

One of the day's speakers, Cat Jones, talks to Chinwag about her presentation.

As many of us online become accustomed to social sharing, it’s no surprise that there are practitioners looking into how it can be exploited.

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In The Brain of Linda Rising: Agile: Placebo or Real Solution?

The power of the placebo is based on our brain’s belief system. Because we believe the medication can work it does. I wonder if there is some of that placebo effect in our successes with agile? Could it be that all the results are really a matter of proper expectation?

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Date: 20 May 2013
Location: Skills Matter, UK

Chinwag Psych Interview: Daniel Bennett & Marina Clement from OgilvyChange

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Symbolic Head

Chinwag Psych is almost here. Grab a ticket and prepare to learn all sorts of intriguing things about machine learning, psychology and neuroscience in business and beyond.

A formidable list of speakers span academic principles, marketing skills, psychology for teams, behavioural economics and much more. If you’re already signed up, be sure to catch Marina Clement and Dan Bennett of Ogilvy Change.

They will be talking about how Ogilvy Change one a pitch for News International. As a result they completely redesigned the subscription process to attract more customers.

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Chinwag Psych Interview: Fabian Stelzer "Changing Design to affect Consumer Decisions"

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Tomorrow is the day for our
Chinwag Psych event where attendees can learn from the experts working with psychology, machine learning and neuroscience in business.

If you fancy a little food for your brain, grab a ticket and join us, it’s going to be a packed event with more than enough to inspire.

One of the great speakers in our lineup is Fabian Stelzer, co-founder and CEO of EyeQuant.

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Neuromagic and Psychological Alien Detection: Get your head around this!

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Not long now until the Chinwag Psych event on May 9. If you don’t have your ticket yet you can still grab one here.

Meanwhile, whether you can attend the event or if you’re just interested in a little reading on the topic of psychology, neuroscience and machine learning, here’s our weekly round up to get you thinking.

Happy Birthday to the father of modern neuroscience

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Chinwag Psych: Simon White Interview "When Behavioural Economics meets Marketing Models"

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Head Doctor

Got your ticket for the Chinwag Psych, May 9 event yet? If you don't want to miss out, you can grab yours here and get ready to find out about how machine learning, psychology and neuroscience can change the way you conduct business for the better.

One of our must-see speakers is Simon White, European Planning Chief at DraftFCB. 

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EyeQuant, Unruly & Draftcb: The latest ChinwagPsych speakers

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Blog Picture

The list is complete. We have all our speakers for Chinwag Psych and it’s looking great.

Tickets are still available for the conference. Get yours here now.

Find out more about the latest additions from EyeQuant, Draftcb and Unruly Media. 

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Chinwag Psych Interview: Nathalie Nahai, "Subliminal Success - The Psychology of Sales."

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Brain Operator

The Chinwag Psych conference is coming on May 9. Selected experts will be presenting talks on neuroscience, psychology and big data for business.

If you’re not sure why this event is for you, we have a Quick and Dirty Primer. The speakers are key, and they include Web Psychologist, Nathalie Nahai.

Nathalie recently published her book, Webs of Influence , a guide to discovering secret strategies that make us click.

Since its release she has been outlining why thoughtful design and marketing goes a long way.

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Chinwag Psych Interview: Karen Pine "Breaking the Habit - The Professional Perks of Behavioural Flexibility."

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Learning

Getting ready for the Chinwag Psych conference next month? On May 9, a you can find out how neuroscience, machine learning and psychology are good for business. 

One of the speakers sharing knowledge is Professor Karen Pine. She’s an author, a founding director of Do Something Different and holds the post of Professor of Developmental Psychology at the University of Hertfordshire, so she knows a thing or two about how to motivate teams in business.

The underlying message for Do Something Different is learning by doing. So how does this apply to business? We had a chat with Karen about how changing your ways can help you professionally as well as personally.

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Chinwag Psych Interview: Benjamin Ellis, "Human Big Data - Using Behavioural Aggregates in Business"

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Brain works

The Chinwag Psych event is coming up fast - do you have your ticket? 

If you do, you’ll witness a compelling investigation inside the human mind, and how the results can be applied to business.

One of the speakers to catch is Benjamin Ellis. As the principle CEO of two businesses, Redcatco and SocialOptic, he has his eye on how people can work together better and which software can provide the insights on how that happens.

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Webinar: Creating an Integrated Social Business

This free webinar will explore the importance of integrating social into your entire business - internally and externally. Our panel will discuss customer engagement, avoiding the social façade, internal social networks and integrating comms.

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Date: 7 May 2013
Location: Online, UK

Chinwag Psych - Reading Round-Up

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Bird Brain

The Chinwag Psych event is just around the corner. You can still get your ticket for May 9 if you are interested in learning about how psychology, machine learning and neuroscience might be helpful to your business.

If you are coming along, you can expect some great presentations from the line up of speakers who will be sharing their knowledge. So, what are you going to talk about in the coffee breaks?

We’ve been gathering a few news articles and further reading for you each week so that you will be right up to date about the topics involved. Consider it a conversational cheat sheet and a few interesting articles you might want to consider if you are not likely to be combing the web while you’re working on other things.

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Behind You! Design Drives Online Sales

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Chinwag Psych's very own Nathalie Nahai has given us a taster of what she'll be talking about at the conference. Have a read about the importance of a website's design and how it can influence what customers buy.

The background image and colour of your site can prime consumers, claims new research.

With a boom in commercial websites and the range of products on offer, how do we decide what to buy?

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