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Judge Cred: Will Google Authorship Help Writers?

blogging

‘Content is king’ as the old maxim goes and whilst there’s still an infinite amount of truth in that statement, the intriguing sub-plot that developed over the past decade or so could perhaps be framed as ‘visibility is a close second’.

Many a beautifully scripted site bearing gifts of great content has got lost in the vast, cacophonous sea of information that is the internet.

From early paid link schemes, through unnatural links to the frowned-upon ‘carpet-bombing’ practises of Link Farms, there’s been an ongoing search for new and improved ways to optimise website rankings.

The algorithms used in search engines have long been the subject of much keen analysis (and equally keen tinkering with a view to manipulating) but the latest phase in online behemoth, Google’s development intends to restore some much-needed transparency and trust to the SEO process with Google+ Authorship Markup.

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27 December 2012 by Nichola Stott

a4uexpo Europe 2013

a4uexpo Europe 2013 will see in excess of 900 delegates come together in Amsterdam, to learn, share knowledge, network and be at the forefront of digital evolution. Join us for 30+ interactive conference sessions covering the very latest in performance marketing, alongside networking, value-add features and a lively exhibition floor.

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Date: 2 July 2013
Location: Hotel Okura, NL

Shop on the Hop: Mobile Commerce To Boom in 2013

asos

Consumer confidence in mobile shopping is at an all-time high, with the majority of shoppers planning to buy Christmas gifts on their phones - 73% of whom have not done so before. Is this global phenomenon here to stay and what are the opportunities for forward-thinking advertisers?

As well as consumer trust in mobile shopping growing, around one in three customers are planning on spending over half of their festive budget via mobile, avoiding the traditional Christmas crush in favour of shopping on their own terms.

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13 December 2012 by Dr KF Lai

Tech Business MiniMBA #7: Search Engine Optimisation

Tech Business MiniMBA #7: Search Engine Optimisation with Malcolm Coles

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Date: 13 December 2012
Location: Young Foundation, UK

Tech Business MiniMBA #6: Web Analytics

The Tech Business Mini MBA #6: Web Analytics with Malcolm Coles, a successful internet strategy consultant and Product Director of digital at Trinity Mirror.

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Date: 29 November 2012
Location: Young Foundation, UK

4 Minute Warning

A thought provoking one day summit stimulating ideas around exponential growth and fast change.

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Date: 5 December 2012
Location: The Crystal, UK

Linkdex-Blueclaw ThinkTank: Authorship and Content

Within various SEO circles there’s much discussion about the value of specific Authors and how Author Rank is evolving as well as how to approach Search, PR and Social as author influence becomes more important. The Queens Hotel, City Square, Leeds, LS1 1PJ

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Date: 5 December 2012
Location: The Queens Hotel, UK

PR and Search Engine Optimisation

The intersection of PR and search engine optimisation has become one of the most fiercely contested debates of recent times. However, many PR professionals remain unaware of exactly how search works - or how it can form part of a smarter approach to PR

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Date: 15 April 2013
Location: Chartered Institute of Public Relations, UK

JUMP VIP Party @ The 40/40 Club

Join us at the once in a year JUMP VIP Party! The JUMP VIP Party will be hosted at the 40/40 club, the all-American sports bar and lounge owned by hip hop mogul Jay-Z. Turn up, buy drinks, talk, network and meet interesting digital folks, speakers, sponsors and attendees of JUMP.

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Date: 30 January 2013
Location: The 40/40 Club, US

JUMP

Join 40 international experts and 750 of the brightest senior online and offline marketers in the business for a one-day conference dedicated to affecting the change that will bring more intelligent, more effective and more joined up marketing.

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Date: 30 January 2013
Location: The Metropolitan Pavillon, US

Pioneers of Digital: TED Talk’s June Cohen on the Early Days of Online Video

TED

Pioneers of Digital is a new book that tells the success stories behind people who have done amazing things on the web.

In the year or so it took us to write it, we interviewed twenty of the brightest minds in advertising, marketing, search and social media, documenting their career journeys (warts and all) and extracting these Pioneers’ reflections on their achievements, often for the very first time.

In this excerpt, June Cohen from TED reminisces about her early career at Stanford and Hotwired giving a fascinating account of the invaluable experience that end up leading to her help launch TED Talks on a myriad of digital devices and online platforms.

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8 November 2012 by Chinwag Team

Social Media Masterclass with Warren Knight

Businesses are all talking about Facebook, Twitter, LinkedIn, YouTube and other social media channels. It's today's hot topic! Our social media courses will help you identify the right social media platform and strategy for your business. We will demystify the challenges and pitfalls ahead and show you what you should be tracking.

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Date: 28 November 2012
Location: London, TBA, UK

TheMediaBriefing - Revenue Realities of Online Display

Make the most of the revolution in online display ad trading tools!

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Date: 16 November 2012
Location: Radisson Blu Edwardian Kenilworth, UK

Enterprising Music (Fri, 16th Nov)

Enterprising Music, a free event, shines a spotlight on the opportunities that are opening up, through a mixture of keynotes, panel sessions with Q&A through to collaborative problem-solving sessions, the event brings together established entrepreneurs, industry experts with new startups and individuals looking to build their businesses.

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Date: 16 November 2012
Location: The Roof Gardens, UK

Smart Online Marketing: Building a digital future

Marketing ReMix is a group of like minded professionals interested in all things digital and the impact it has on traditional marketing mix. We share, connect and inform each other on trends, tools and insights needed for a marketing ReMix.

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Date: 23 November 2012
Location: Google Campus London, UK