Introduction to Selling Display Online

Participants will leave the course with the confidence and know-how to actively develop an online sales offering and actively sell advertising on their sites/digital media.

Suitable for: All those responsible for developing online ad revenues and limited online experience (less than one year) with no previous formal online training.

Course content:
• online advertising ¬– market context and trends
• jargon busting – demystifying terminology
• how it all works: ad serving, inventory management and tracking
• how is it traded? Understanding pricing models
• what can you sell? The advertising offering
• the buyer’s perspective – how is success online measured and what’s your role in this?
• the online advantage versus magazines – what does online add?
• sales tools – what do you need to get started?
• action planning and next steps