I've undertaken practically every agency role there is! From strategic planning, design, art direction, copywriting and account management to studio management and new business generation. I've also learnt a hell of a lot about profit and loss, HR and never forgetting to look around the corner in business! Whilst having been the driver behind many successful marketing strategies and campaigns for dozens of STEEL’s clients, the one thing I've learnt never to lose sight of is the single minded proposition: what are we trying to say and to whom. Route one, always. Since being appointed to the STEEL board in 1992, I've turned my talents to high-level strategic direction, acquiring and growing such accounts as Debenhams (who STEEL launched online in 1998), AOL, TalkTalk, Ladbrokes, Greggs and Mark Warner. Having acquired the business (with 3 other partners) from founding partner Chris Steel in 2005, I've helped to steer the agency from a heavily resourced, production based model, to a leaner, forward looking, strategically led digital agency that’s firmly focussed on consumer social value and the rapid employment of new technology and trends. And why am I still doing it? Because I love this Mad Men world where no two days are ever the same and every new brief is a new opportunity!
Specialties Turning prioritisation into a way of life!
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