Social Media Manger whose day job is maximising how Cadbury's London 2012 sponsorship is delivered through earned/social channels. Wider responsibility for all Kraft brands' social media activity in the UK & I, including over 10 million fans on Facebook. Involvement, in a consultancy capacity, with establishing Social Media best practice across the European business.
I have a huge passion for all areas of digital media; in particular the rise of mobile technologies, changes in behaviour created by new technology and the potential for integration across a wide range of media formats. I am keen to challenge misconceptions around social media & to help brands explore the huge opportunities it presents both within and outside of their created social spaces.
- Member for
- 45 weeks 2 days