Re: UKNM: cross/up sell

[Andrew Petherick]

I think cross sell is where two non competing brands or organisations link

together to promote each other, like Express Dairies and Kellogg's

Cornflakes, or Claire Swires and Mouthwash.


Upsell is when a marketer will try and sell one product, knowing that there

will be the opportunity to sell accessories for it (like Palm Pilots and

digital camera attachments).


----- Original Message -----

From: jo walsh <

zooleikapartyvibe [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, December 18, 2000 1:15 PM

Subject: UKNM: cross/up sell


> can anyone tell a hapless techie what is the difference between cross-sell

> and up-sell? i always see them paired together and am buggered if i can

> figure it out.

>

> cheers

>

> jo

> xxxx



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