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Subject: RE: UKNM: cross/up sell
From: Amanda Quinn
Date: Mon, 18 Dec 2000 15:03:46 GMT

Not sure, but I think: Cross sell is where you sell additional complementary
items along with the original purchase, for example they buy a TV and get a
DVD player to go with it. Up-sell is where a person is encouraged to buy a
more expensive item than they originally intended, for example they intended
to spend 200 on a TV and actually spend 500.

-----Original Message-----
From: jo walsh [zooleikaatpartyvibe [dot] com (mailto:zooleikaatpartyvibe [dot] com)]
Sent: 18 December 2000 13:15
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: cross/up sell

can anyone tell a hapless techie what is the difference between cross-sell
and up-sell? i always see them paired together and am buggered if i can
figure it out.

cheers

jo
xxxx


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