August. 28, 2001 Vol. II, Issue 6
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July. 27, 2001 Vol. II, Issue 5
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Free subscriptions at: http://www.chinwag.com

1) Intro

2) News: Broadsheet content charges

3) Report: Can Publishers Survive The Online Advertising Shake Out?

4) Info: About the publisher

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INTRO
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CASE STUDY: Britannica
10/7/01

Over 50 Sites Run Encyclopaedia Britannica Competition

July. 10, 2001 Vol. II, Issue 3
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1) Intro

2) News: Just for a change... GOOD news stories

3) Case Study: 50+ Websites Run Encyclopaedia Britannica Competition

4) Info: About the publisher

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A New Ad Platform
UK-Netmarketing Weekly Round-up - July 06, 2001

Viral Marketing: 6 Point Plan
UK-Netmarketing Weekly Round-up - June 29, 2001

CASE STUDY: Hoovers
26/6/01

Straight talking game gets the message across for key business information site.

June. 26, 2001 Vol. II, Issue 4
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1) Intro

2) News: Ad rates get a makeover and gold makes a comeback

3) Case Study: Hoovers talks down jargon and builds up traffic

4) Info: About the publisher

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INTRO
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Do's & Don'ts of Email Marketing
UK-Netmarketing Weekly Round-up - June 22, 2001

June. 26, 2001 Vol. II, Issue 4
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When Is An Opt-in Not An Opt-In?
UK-Netmarketing Weekly Round-up - June 15, 2001

The word on the street is 'permission marketing'. Pretty much any conference seminar, networking event or overheard conversation will include the phrase. But what constitutes permission? Paper-based direct marketing often asks respondents to tick a box not to receive future promotions (opt-out), whilst most online marketers suggest an opposite policy (opt-in).

June. 11, 2001 Vol. II, Issue 3
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1) Intro

2) News: Tiscali Tumbles and Fox Apes Spielberg

3) Case Study: Butterkist Popcorn�s clever contra

4) Info: About the publisher

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Trade Show Troubles
UK-Netmarketing Weekly Round-up - June 08, 2001

Expandable Banners
UK-Netmarketing Weekly Round-up - June 01, 2001

Does the announcement last month that the Interactive Advertising Bureau was endorsing a number of new shapes and sizes for banner adverts herald a new golden era for banners or is it a medium in its death throes? The announcement came hot on the heels of US new media stalwarts C|Net adopting these standards, presumably to try and stem the decline in online advertising revenues.

Survivor's Revenue Streams
UK-Netmarketing Weekly Round-up - May 25, 2001

The colossal amount of coverage generated by ITV's new reality-show Survivor, didn't stop with traditional media. The show also included pay-per-view options for web and mobile phone users. Following recent discussion focusing on generating revenue from content, it's not surprising that this generated plenty of interest.