September was a pretty painful month for the Digital Pulse, Chinwag's confidence index for the digital sector. Industry confidence took an almighty whack, so with baited breath and more than a little trepidation, the numbers were crunched for October’s Digital Pulse.

In these difficult times Companies must avoid doing business while technically insolvent.

What does this mean?

Unhelpfully the law itself does not define "insolvency". Broadly speaking it means either your company cannot pay its debts as they fall due or its liabilities are greater than its assets. Trading while insolvent triggers various liabilities for those involved and has serious consequences for Directors. In some cases, Directors can become personally liable for the debts of the company and even be disqualified from acting as a Director in the future.

Congratulations to David and the guys from Slicethepie, a financing engine and market insight business for the music industry. As a result of contacts made during the Digital Mission to New York in September, they have been selected to appear at the next Hatchery event in New York on 5th November.

Locative media first came onto my radar in 2005 when notice of a collective called Proboscis and their Urban Tapestries initiative hit my inbox at NMK.

Confidence across the digital sector plunged in September. Chinwag's Digital Pulse, a monthly confidence index for the digital industry, experienced the biggest single month fall (since its inception) of 7.5%. The Digital Pulse has been falling gradually over the last few months, with a slight uplift during the Summer, but this is the first sign of the chills affecting the wider economy may hit Internet businesses hard.

If the list of companies attending our event tomorrow is anything to go by, the innovations and opportunities around search and location-based services are moving up the agenda.

From telecoms, portals, publishers, application developers and digital marketing agencies, to PR companies, ecommerce outfits, VCs and social networks - it's shaping up to be a classic Chinwag event that brings the different shades of digital together to collectively get to grips with the latest trends.