banter

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former.