Content and The Consumer: Making the connection

A rare chance to learn from Matt Atkinson, Tesco's new Group Marketing and Digital Officer (previously Global CEO of Agency network Euro RSCG 4D) about the methods and strategies used in engaging consumers with great content.

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Date: 14 July 2011
Location: The Hospital Club, UK

Video Embedded Magazines are Page Turners

CBS video in print playerAmerican magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.

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