children

This seminar will focus on the progress being made and next steps for protecting children and young people online. Guest of Honour: Carolyn Bunting, General Manager of Internet Matters

Join 19 iconic brands including; Hobbycraft, 02/Telefónica Europe, Arsenal Football Club, Nickelodeon, Marwell Zoo, NSPCC and Penguin Random House Children’s as they share advice on harnessing the latest insights, channels and strategies to win parents and engage kids for exciting, stand-out marketing.

This event will attempt to give a broad overview of the challenges and rewards when designing for children. f you're a designer, UX-person, copy-writer, web or mobile app-developer, a product-owner or anyone who's interested in creating digital products for children, then you should definitely come!

#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.

What could be better than enjoying a learning experience? Games makers are moving to the forefront of learning, and immersive games are increasingly popular. Hear from Poptropica, MangaHigh and others and see the sites that have pushed them to the top in this space. Meet and mingle with others interested in games over a drink.