facebook mobile

The hullaballoo surrounding Facebook's IPO, the eye-watering $100bn headlines and the subsequent bickering, has largely passed by the social giants' 901m users.

Last week's launch of the App Center could make a much bigger impression and may prove a canny move in answering criticism of Facebook's slow progress in monetising it's half-a-billion (yup, you read it right) active mobile users.

If the IPO critics are to be believed, the company's valuation and its future is all about advertising revenue, but the App Center launch launch hints at a longer-term strategy. If successful, it could establish Facebook at the heart of the app ecosystem, as well as seeing the coffers swell with mobile ad and targeting revenue.

Remember the Chinwag Insight: Facebook Marketing Conference that took place last October? Well, it's back and it's bigger and better than before. A day packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO.

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times, who run events covering social media measurement, marketing and analytics to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.

The first event of the series is taking place in London on Wednesday 18th July with future events planned for New York and Singapore later in the year. Whilst we confirm the full programme details there's a chance to save 50% off the standard rate with a Trust Ticket.