file sharing

As I've been putting together the next Chinwag Live event (Music - who pays the piper? next week on 15th July, if you're around), it's becoming clear that the music industry provides one of the most dynamic and challenging environments for marketers, but despite the popularity of radio's online cousin, business models are still in a state of flux.

Online music consumption is growing rapidly through an almost endless number of channels, some legal, some paid-for, some ad-funded whilst illegal file sharing still represents the lion's share of listening and sharing.