global web index

The latest polls from research firm Global Web Index (GWI) show Pinterest having a very pleasant 2013 with a growth in membership of 150%. 

Whilst still relatively small in Europe with 8% of respondents having accounts, and only 3% of these active, the US figures are impressive with 34% holding accounts and 16% being active.

Chinwag's Sam Michel recently wrote about survey results claiming early adopters were growing weary of social media and when we spotted similar results in the recent wave of results from GlobalWebIndex from our friends at Trendstream, we asked for more detail.

And they didn't disappoint, here's a round-up of the five key trends from the 5th wave of their research. This analysis of key changes in behaviour is based on interviews with early 100,000 individuals in 27 key internet markets (full presentation is embedded below).