mobile commerce

It’s been busy. BuzzCity opened its first UK office and has just released the latest quarterly report on trends in the mobile advertising industry.

It shows that 74% of consumers use mobile for last-minute purchases, tapping into the ease with which products can be researched and compared online. Mobile vouchers and QR codes also play a role in linking the online and offline worlds.

It's an issue, a challenge, an opportunity that's been highlighted during today's Enterprising Fashion conference - just how are people finding, trying and buying? What is the future of the bricks'n'mortar store and where's the innovation coming from?

One of today's speakers, Paul Bay, founder of citizenbay has produced a mindmap of thinking around the topic. And you know how we like an infographic, especially when there's some smarts involved.

This series of posts about Ecommerce is brought to you in conjunction with Vodafone, who are currently recruiting a Head of Ecommerce, see Chinwag Jobs for more information.

Mobile e-commerce has been talked about for more than a decade. Back in 2000 publications like vnunet were asking "Mobile commerce - big or REALLY big?". It has been a long journey since the days of WAP sites and slow data services. Today's mobile phones give users web browsing and video playback just as happily as dealing with phone calls.