Nexus One

Google announced the launch of their Nexus One phone on Tuesday, garnering the expected amount of geek love.

But, arguably the real revelation comes from the ecommerce site built to sell the phone, the only place you're going to pick one up in the near future.

Heralded by Business Week as an ecommerce revelation, Google have combined a pared down purchasing process with simple animations which demo the phone using a 3D feel rendered on the 2D computer screen. A nice touch.

Complicated charges, long contracts, complex fees and bundles are being ushered out in favour of simply buying the device, then finding the service. Unusually, the first option available is an unlocked version of the phone, although operator deals are available in the US with t-mobile with more on the way, and a European roll-out schedule (through Vodafone) for Spring 2010.