paul fabretti

Following our recent post on Facebook's healthy earnings, a twitter exchange led to Paul Fabretti's, Digital and Social Media Lead for Telefónica Europe, personal blog where he digs into more detail on mobile and the ageing of social media users.

There’s a lot of planning going on in the business at the moment – our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.