SEO

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.

Where television and internet advertising channels mix, you’ll find the best of the marketers weaving their magic. It’s a space where the usual rules cease to apply and the inexperienced social media moderator, AdWords controller or brand manager can find themselves a little lost.

I remember working with the IAB some years ago declaring to the world the headline that Internet advertising spend had overtaken television. Now in 2012, I find myself working with online brands which are becoming more and more reliant on and increasingly intelligent within the space of broadcast media.

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

This year's Search Marketing Expo - SMX London (15th - 16th May 2012) will be held at Chelsea Football Club and is being hosted by Chris Sherman and Danny Sullivan, the acknowledged industry thought leaders on search marketing. Joining the event will be Amit Singhal, head of Google's core ranking team, who'll be the opening keynote speaker.

We're delighted the organisers have offered two lucky Chinwaggers the chance to win a free conference ticket worth approx £890.00.

Entering the competition could not be easier, simply follow the link below, complete the form and a ticket could be yours.