social media week

We recently announced the exciting news that the Digital Mission will be returning with its fourth expedition to New York next Spring, from 18th - 22nd February 2013. The trip is coinciding with Social Media Week New York in order to allow companies to explore the 150+ events, covering extensive topics along the vein of social media throughout the week.

We are very thrilled to announce that the first set of companies have been chosen for the mission and are all set to venture out to NYC in Feb. See below for information on the companies as well as their contact details in case you want to get in touch prior to the trip.

We have some rather good news for digital firms based in London who need a helping-hand to take part in the upcoming Digital Mission to New York, taking place from the 18th-22nd February 2013 to coincide with Social Media Week NYC. 

The marvellous people at UK Trade & Investment London have secured 15 grants of up to £500 available for digital companies based inside the M25. This contribution can be used towards the mission costs as well as the travel and accommodation expenses of taking part.

On Thursday at the Advertising & Marketing Hub at Facebook, Toby Daniels, Founder & Executive Director of Social Media Week shared 10 Principles for an Open, Connected and Collaborative World, providing examples of how individuals and organisations are leveraging the power of technology and the creative potential of social media to achieve extraordinary outcomes.

Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).

Digital Mission will be returning with its fourth expedition to New York next Spring, from 18th - 22nd February 2013 to take full advantage of the 150+ events taking place during Social Media Week New York.

Following on from 2010's successful Digital Mission to NYC trip, this Mission to New York will co-incide with Social Media Week New York. We'll be putting together a Mission Programme (see more below) but we'd also like to make Digital Mission as open and collaborative as possible, so we'll also be holding a Meetup on Thursday 22nd November where you'll be able to suggest anything you'd like to see included in the trip.

This year was not only the year of the Queen's Jubilee, the Olympics and the Paralympics, but also the only year that Social Media Week London will take place twice within 12 months (therefore, needless to say, there will not be a SMWLDN in February).

Our second Social Media Week London this year has now passed, having moved to it's new home of September, and what a week 24th - 28th September 2012 was.

This September's SMWLDN saw 176 events taking place across the city, with 21 of those being Chinwag events - and all the rest thanks to our 125 wonderful event partners including BBC, Beyond, CIPR, Dachis Group, Dell, McKinsey & Company, Eventbrite, Great British Chefs, Hootsuite, London College of Fashion, Microsoft, Nursing & Midwifery Council, Royal Television Society, Story Worldwide, Skype, Unilever, Yammer and more.

This is a guestblog by Beckie Stravers / Social Media Week.

Ollie Lloyd of @gbchefs started off the discussion on the social business of food driving home the basic 3 rules of social strategy. Make it look good, make it worthy of sharing, and start a conversation! With special emphasis on the “looking good” part. Spend money on great design, there is no place for average images in the social medium. However, remember that a good food image (or any image for that matter) is created with love. Not food stylists.

Great British Chefs also emphasised dedicating time and experimenting in trendy or fridge social efforts, but be prepared to fail. GBChefs saw an oppotunity with Google+ to host live cooking demonstrations paired with G+ hangouts. This risk ended up paying off as GBChefs outlines greater follower numbers on G+ than Facebook. Though their Facebook insights are nothing to sneeze at, quoting an average of 400 engagements per post 3-4 times per day.

Social Media Week September is almost upon us, next week, and for one year only, London’s playing host to its second week-long festival of all things social.

There’s stack of events, virtually of them free, to choose from, but with just a couple of days to go, spaces are getting snapped up fast. Fortunately a whole heap of events have been added in the last few days.

In a bid to find to navigate the schedule and provide a few pointers, I’ve rummaged through the list of events and picked out a few choice nuggets in a range of topics. Enjoy perusing them, and make sure you snap up a ticket quick smart!

On to the events...