target

What seemed like a fantastic marketing campaign, turns out to be a horror story. Metrics were missed, warning signs ignored and US retailer, Target ends up 'doing a Hoover'.

As with so many promotions, it started with a terrific deal for customers. Visit Target's Facebook page and get a $10 gift card for spending $50. What happened next was a  free-for-all with deal hunters gaming the system, some claiming profits of $5,000. So, what went wrong?