websites

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.

Analytics is booming.

That’s $16.52bn booming, if you believe the predictions.

But as marketeers sign-up to more and more tools to track the behaviour of visitors to websites, they’re increasingly overwhelmed by the data coming back.

Last week, the Information Commissioner's Office (ICO) published guidance on changes to the laws on using cookies that will affect tens of thousands of business owners.

The new law applies to all EU websites and requires website owners to get a user's consent before cookies are saved onto a device. First,  bit of background...