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In a brief spare moment after The "Friend" Close: Social Sales panel (Weds 9th Feb as part of Social Media Week) we had a chat with Bruce Daisley, Digital Sales Director YouTube & Display from Google.

Win a much sought-after ticket to this year's IAB Engage conference. The theme of Engage 2010 is Supercharge Your Brand.

Join an audience of 600 smart-talking, quick-thinking marketers to watch presentations from industry leaders including Yahoo!'s Carol Bartz, Spotify's Daniel Ek, YouTube's Bruce Daisley, researcher and broadcaster Dr Aleks Krotoski and comedian Jimmy Carr amongst a glittering array of speakers.

To win a ticket, just send fill out the form below and you could be the lucky recipient of a ticket to IAB Engage 2010. Or if you can't wait (and tickets are almost out), why not book now?

Hiring companies are moving away from jobs boards and recruitment companies and moving towards social media as their dominant recruiting tool.

Between current economic conditions, the evolution of the internet and dwindling HR budgets, the traditional approach of finding a candidate is becoming increasingly redundant. Are we counting down the days to the demise of the recruitment consultant?

A recent online survey, the Jobvite Social Recruiting Survey 2010 asked 600 participants between May and June if they plan to use social media. 92% of those answered that they were planning on using social media to find future candidates.

The realm of online copywriting has upped its game, gone are the days of dumping regurgitated written copy onto web pages to fill in the gaps.

Nowadays it’s all about content in a much broader sense of the word and the candidates are certainly proving this to be true with up to 73% of our traditional copywriters, registered in the last year possessing additional digital content focused skills.

So what does this mean for the traditional copywriter?

I can already picture a new shelf being added to the awards cabinet at Wieden + Kennedy, following the Old Spice campaign. Let's take in some numbers:

In 48 hours, the team led by Brit, Iain Tait, produced 200 videos and wracked up 6,839,830 YouTube views (at time of writing ~72hrs from launch). The media coverage has been almost universally positive, even daring to engage with the notorious troublemakers at 4chan.

Getting that dream job, sometimes requires more than a straight-forward job hunt, application and nailing the interview.

As an extension of a marketing discipline, it's all about understanding your audience and targeting them with an effective campaign. That's exactly what Alec Brownstein did using ingenuity and the grand total of $6 on Google Adwords.

The result? A gig at Y&R New York. Here's how he did it...

After video clips of a store employee running riot in corriders, staff rooms and damaging stock were posted on YouTube the ASDA fought back with some damage limitation, social media style.

Clips showed My Ayub, employee of the ASDA Fulwood store, licking and stamping on a raw chicken and putting it back on the shelf for customers to buy, he set off fire alarms and cut other employees clothes.

In retaliation employees from ASDA Fulwood branch posted their responses to his YouTube carnage online. The staff members featured in the comeback video look genuinely upset and called for, 

"the person involved to get what's coming to them."