Re: FLASH: Flash banners - how to place them?!

[John Dowdell]

At 4:11 PM 2/15/0, RedStar wrote:

>A bit tangential to your reply but as you did talk about DoubleClick I

>would like to know if anybody at Macromedia and / or Shockwave would

>care to state if any personal information obtained by Macromedia's sites

>and or Shockwave sites where or are being shared with DoubleClick in

>what has been described as the Abacus Online Alliance.


This issue got my attention immediately too, particularly in light of

DoubleClick's rather striking replies and characterizations of the subject.


Macromedia does use DoubleClick as an advertising agent. It does currently

access its cookies through the Macromedia site. Macromedia is not part of

the Abacus Alliance, and so from what I understand there's no linkage

initiated here between your cross-site viewing habits and the rest of your

consumer record. Folks here are working on getting something more

definitive posted.


Still, I scramble my cookies every few days, myself. I don't need targeted

ads, but I don't wish to unwittingly contribute to an opt-out database of

consumer profiles.


If this is a concern to you, could you drop a note to

privacymacromedia [dot] com

, please? Folks on staff do try to tabulate

information requests that come in, and I understand that few custors have

found the "privacy" address... some DoubleClick concerns have come in

through the web-advertising accounts, and some have gone to customer

service, but if you could register your priorities at

privacymacromedia [dot] com

 then that could help reinforce the point, thanks.


Summary: Macromedia uses DoubleClick advertising but is not part of the

Abacus Alliance. Folks here are working on the issues, and your requests to

privacymacromedia [dot] com

 would be appreciated, thanks.


jd






John Dowdell, Macromedia Tech Support, San Francisco CA US

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