Privacy Statement

Last updated: April 2026

This privacy statement explains how Chinwag collects, uses, and protects personal information when you visit chinwag.com.

Who we are

Chinwag is operated by Bigmedia Ltd, a company registered in England and Wales. For questions about this privacy statement or how we handle your data, contact us at: helpchinwag [dot] com

What information we collect

We collect limited information automatically when you visit this site:

• Log data: your IP address, browser type, pages visited, and the time of your visit. This is collected by our web server and by Google Analytics (see below).
• Cookies: small text files placed on your device by this site and third-party services we use (see Cookies section below).

We do not ask you to register or create an account on this site. We do not collect your name, email address, or other personal details unless you contact us directly.

How we use information

We use visitor data to:

• Understand how the site is used and improve it
• Display relevant advertising to support the costs of running this site
• Comply with legal obligations

Our legal basis for processing visitor data for analytics and advertising is legitimate interests (Article 6(1)(f) UK GDPR). Where consent is required for cookies, we rely on your consent (Article 6(1)(a) UK GDPR).

Cookies

This site uses cookies. Cookies are small files stored on your device that help websites function and remember your preferences.

Essential cookies

These are necessary for the site to work and cannot be turned off.

Analytics cookies — Google Analytics (GA4)

We use Google Analytics to understand how visitors use this site. Google Analytics sets cookies to collect anonymous data about page views, session duration, and traffic sources. This data is processed by Google and is subject to Google’s Privacy Policy. Google Analytics data is anonymised — we cannot use it to identify you personally.

To opt out of Google Analytics across all sites, install the Google Analytics opt-out browser add-on.

Advertising cookies — Google AdSense

We use Google AdSense to display advertisements. Google AdSense uses cookies to serve ads based on your prior visits to this site and other sites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to chinwag.com and other sites on the internet.

You can opt out of personalised advertising by visiting Google’s Ads Settings. You can also opt out via the Network Advertising Initiative opt-out page.

Tag management — Google Tag Manager

We use Google Tag Manager to manage the analytics and advertising scripts on this site. Google Tag Manager itself does not collect personal data but enables the third-party tags described above.

Third-party services

This site uses the following third-party services which may set their own cookies or process data about your visit:

Your rights under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right to access: request a copy of the personal data we hold about you.
• Right to rectification: ask us to correct inaccurate or incomplete data.
• Right to erasure: ask us to delete your personal data in certain circumstances.
• Right to restrict processing: ask us to limit how we use your data.
• Right to data portability: receive your data in a structured, machine-readable format.
• Right to object: object to our processing of your data where we rely on legitimate interests.

To exercise any of these rights, contact us at: helpchinwag [dot] com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your data correctly: ico.org.uk/make-a-complaint

Data retention

Server log data is retained for up to 90 days for security purposes and then deleted. Analytics data is retained in accordance with Google Analytics’ default retention settings.

Changes to this statement

We may update this privacy statement from time to time. The “last updated” date at the top of this page will reflect any changes.

Contact

For any privacy-related enquiries: helpchinwag [dot] com

See also: Terms & Conditions