Re: ISP needs Flash site,-chance for exposure

[Michael Liu]

Greetings all,


I've already posted my opinions about doing free work for a profit-earning

company (just say NO!), so I won't belabor that point any more. But I do

want to clear up one term that keeps getting bandied about--pro bono.


>From the dictionary:


  pro bono (adjective) - Done without compensation for the PUBLIC GOOD.

                                                           ^^^^^^^^^^^


If you want to give your work away to a profitable company that is too

cheap to pay because you don't have enough confidence to market yourself or

don't have the business skills to negotiate a deal, that's your problem.

But that would be called "WORKING FOR FREE"; that is not "pro bono" work.

Pro bono work would be donating your talents to a non-profit agency,

charitable organization, or some other worthwhile cause; something that

would benefit the *PUBLIC GOOD*, whether that be people, animals, the

environment, etc.


While Wayne may think he is doing charitable work by rescuing a dying

business, he is not. A business is never considered to be "needy".

Businesses are born and die on a daily basis; that's part of the

free-market economy. Even if the employees are  friends of his, it would be

considered a personal favor, not a charitable act. Anyone who would argue

this fact, please consult the IRS first.


But what Wayne is really doing is bartering, thus he is in fact receiving

compensation, even though it in not in monetary form. He is earning the

right to promote himself using the PRIOR-PROVEN SUCCESS of this particular

company's multimedia CD. That is called "taking advantage of an

opportunity"; again, not "pro bono" work (and far different than doing free

work for an XYZ company in the hopes of getting some YET-UNPROVEN

publicity).


Regards,


Michael Liu

Compelling Images(SM)

mliucompellingimages [dot] com

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