Re: FLASH: Blistering Critique requested

[Roger Smith]

make it fit in 800 x 600 window with all toolbars


get rid of the sans serif text (arial or helevetica i think), it's a

tacky font 


keep your text from flowing loosely over the screen. contain it some how

and perhaps use verdana for you screen font, it looks great onscreen.


the ship looks clean, but give it some style, at the moment it coul

dcome from clip art and you wouldn't know.


loose the Gothic text for peterson sales etc, it's illegable, and gives

a too serious archaic feel to it. completely innapropriate IMHO. the

ship is in the wrong perspective for the picture, the jpg background

looks muddy due to low compression.

it also looks very fake and has no depth.


pick a controlled small pallette of colours and stick to them. like wise

pick 2 or 3 good complementary fonts and stick to them. make saure they

are simple and leggable. something plain for copy, a bit fancier for

headings etc.


lighten the site up. make it fun.


the frog loading animation is a good but unrelated concept. in it's

current form it looks like a cheap animation.


have some more movement in the site. animated rollovers etc.


i gather you're going to loose all the text links down the bottom?


maybe using the sailing theme but make it more light hearted. if you are

pushimng sales, then you would know sales is all about selling benefits,

improving people's life's. so maybe use a beach scene, a relaxed sailing

boat/raft? get a carefree feel happening. maybe even hammock and palm

trees, i dunno. but make it lively and make people feel good to be

there.


get yourself and easy to use menu near the top. don't make it rocket

science to navigate. keep the menu items as short as possible in

wording.


loose the guest book. it smacks of geocities etc sites, instead rename

it contact information or something. if you use tables, get rid of the

borders. they became daggy by 96. learn to use  s p a c e  and lining

stuff up in order to make it look neat.


so there you go


sorry if i was harsher than what you wanted, but hey, you're

professional, it's friday afternoon and you asked! Good luck.


Roger


Jefferis wrote:

> 

> I am not happy with my site: www.petersonsales.net

> I have not advertised it, and to make it plain: I never got it finished,

> but

> I have been too busy with a major project for a client to do anything

> with the site for 3 months.

> Before I start to promote my site, I want to totally revamp it. I was

> hoping for some feedback. Although I like the individual elements, the

> dang thing lacks focus and feels disorganized.

> 

> MY Goal is to have 2 separate tacts: 1 Flash, one vanilla HTML.  I was

> trying to keep the html side as plain as possible for the lowest common

> denominator, use sites I have done for people as demonstrations of

> ability, etc.

> 

> The other side  - flash, is totally not finished.  My graphic movie is

> way too slow and the buttons leading to the rest of the site are hard to

> select.  I KNOW ALL THAT Already... and now perhaps I will have some time

> to work on that. So, be kind when it comes to the flash side of things.

> But I am requesting an overall critique and suggestions.

> 

> I am wondering on the html side if I just need to go to FRAMES and forget

> total  simplicity...

> 

> Thanks,  Jeff

> PS, if you have a long reply, you can email me directly so as not to bore

> everyone.

> 

> Peterson Sales

> Web Design and Marketing

> 410 Woodland Ave.

> Grove City, PA 16127-1824

> http://www.PetersonSales.net

> 

> Tel. 724-458-4160

> Fax. 724-458-7169

> 

> ICQ 19112253

> 

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