FLASH: RE: Macs and market share (was General Scalable Consensus)

[John Croteau]

Hi Jeff,


> >OS:

> >Win95 54%

> >Win98 33%

> >WinNT 8%

> >Mac 2%

> >Win3.x < 1%


> This figure has to be wrong.

It's not wrong but maybe atypical.


> At the start of the internet craze in 1993,

Very long time ago in computer time :-)


> Macs had over 50% share of the internet actual users.

True, and the actual numbers of Mac users on the Web has increased a

lot, but no where near the vast increase in PC users.


> I know that figure

> has come way down since then because of the spread of technology and

> cheaper connections. But since Mac's have about 10 - 14% of the overall

> PC market, I would expect at least that much on the web.


1) The sales figures that put Macs at about 12% are based on dollar

value. Since, the aveage Mac sells for a lot more than the aveage PC the

numbers of new Macs sold is more like 8% of the total PCs sold.

2) The sales figures for Macs have definately increased with the

introduction of the G3s. 

3) More Mac users tend to surf the Web than the average PC user.

4) If you rely on MacToday and other Mac magazines as you source of

knowledge about state of the Mac world, you don't need rose colored

glasses to make everything look rosy for the Mac.


Bottom line though. About 5% of the hits on the Web are generated by Mac

users. It is expected that individual sites will have greatly varying

percentages of Mac users, normally in the range of 1.5 to 10 percent.


Please, note sites that make their statistics available may seem large,

but they are actually very, very small compared to the Web in general.

These sites rarely represnt the real situation on the Web because their

company and the clients they attract are rarely representative of the

Web in general.


There are a lot of good statistical survey's done on the Web, but most

are not released to the general public.



Some interesting facts.

  The US lost its majority share of users the Web (probably in Novmber

or December).

  North America lost its majority share (in January or February).

  The Americas (North and South together) still have more than half of

all Web useers.

  75% of Web sites in the World are in English.

  Pages on the web in English are an even higher percentage.


-----------                               -----------------------

John Croteau

croteauerols [dot] com (mailto:croteauerols [dot] com)

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