FLASH: Paul Rand quote for Flashers

[Scott Wilkinson]

Here's an excellent quote by Paul Rand, who (for those who don't know

him) is one of the greatest designers of the 20th century. I think the

quote is a good thing for all Flashers to keep in mind...



"Without the aesthetic, design is either the humdrum repetition of

familiar cliches or the wild scramble for novelty. Without the

aesthetic, the computer is but a mindless speed machine, producing

effects without substance, form without relevant content, or content

without meaningful form."  ---Paul Rand


(Somehow, I believe that many Flashers will ignore the advice. <g>)


Scott


--

Scott Wilkinson

Alias Design, Inc.


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