FLASH: RE: flasher-digest V1 #862

[Alex Burrows]

	Wayne and David,


	Thanks for your comments on this piece. Wayne you hit the nail

on the head with your comment about perceived value in relation to file

size. Filesize panic is a common syndrome on the web - it can be quite

unjustified(data stream requirements are important though) but it is a

very powerful restraining force for most developers.


	David,


	This piece was actually built for British Telecom - a major

telco. It is designed for a 64k connection delivered to a minimum spec

of 166Mhz machines - in schools to a target audience of 7 to 11 year

olds. The aim of the piece is in the educational puzzles mapped to the

school curriculum and wrapped in sugar coated interactions.


	The client commissioned the work from creative storyboarding to

final delivery including working alongside teaching professionals and

using focus groups of 50 kids at a time to make sure the product met the

brief.


	I can't disclose any of the contractual details between us and

the client but suffice it to say that this does not rely on any kind of

traffic or revenue models - it was paid for outright by the client and

as far as I can tell currently holds the intriguing position of being

the single most valuable (costwise) Flash file on the net.


	We had a load of fun building it (4 months for a team of 3 plus

voiceovers and incidental animations) and the feedback we have received

both online and through the schools program has been exceptional. We

hope to expand on this project soon with Generator driven administration

modules so the teachers can track individual children's progress through

the game and identify potential areas for focus in their education.


	Best,


	Alex


> Date: Wed, 17 Mar 1999 04:14:24 -0800

>

From: David Gary <dgarystudiosmpinet [dot] net>

> Subject: Re: FLASH: Spooky Adventure game http://194.130.67.6/bt

> 

> Wayne Townsend wrote:

> 

> > Alex,

> >

> > It takes some stones to put a 7 meg file up on the web.

> > Thanks for doing that.  Just goes to show that people will put up

> with the

> > download if they want the content bad enough.  It's a perceived

> value thing.

> >

> > This site is ahead of it's time.  The day will come when a 7 meg

> file isn't

> > such a big deal.

> >

> > You should put this thing up on shockrave.com just to show that one

> can do

> > some very serious stuff content-wise in fla.  MM?

> >

> 

> Hiya Alex, Wayne,

> 

> I was curious what the response so far on this site is. It it obvious

> that an

> artistic hand played a part and

> the schematic work is on a more expert level, however what is the

> response from

> the "non-flash" developer?

> First, 7 megs is awfully large for your average surfer. Also is there

> serious

> attention for this type of Flash content

> from potential clients? IOWs, are interactive Flash games marketable.

> Can

> developers make serious money from this type

> of Flash application or is it more an "experimental" piece? As far as

> I know,

> Dir games are not that hot and are usually

> avoided by paying clients and are rare projects.

> 

> This game is quite complex, but are people really looking to play

> these type of

> games on the internet? Flash games and complex cartoon animations

> seem, in most

> part, to be cumbersome and their fun factor simply doesnt compete with

> the

> latest CD-rom/3DFX "Myst" like, adventure games. I personally left

> without

> finishing the game because the fun factor didnt

> justify the file size and the cumbersome animations even though it

> seemed to

> rate higher on a professional scale.

> 

> These questions are really more for people who are marketing Flash

> which still

> seems to be a scarce discussion on this list.

> 

> - -DG-

> 

> 

> 

> 


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