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Subject: Re: FLASH: Selfish (Sidenote)
From: Michael Dunn
Date: Wed, 1 Mar 2000 16:48:24 GMT

> I never really reply to these kinds of messages, but I can't help it

Ditto. Here's my .02. I've been working in print media for 6 years, having
started at the bottom (scanning, resizing ads, archiving). In two years I
doubled my salary by proving I could do the work. How did I even get to do the
work? Although I was a production artist, every now and then I'd get a chance to
work on a "big" project, be it a logo design or a full-blown campaign. Slowly I
earned the respect of my co-workers and supervisors and was given more and more
design work. Eventually (9mos later), I moved into a junior designer position. I
still wasn't "in charge" of anything and had to do a fair share of "grunt work."
Then a few more months passed and I moved up to DESIGNER (applause, applause)! I
still wasn't an art director or even jr. art director. I switched companies
(from advertising to editorial) and became an ART DIRECTOR. Then a year and a
half later moved back into advertising as a designer. Although it was a step
down in status, it was an advancement because it afforded me the opportunity to
get into interactive media. We don't even HAVE an interactive department, but
I'm learning Flash, Director, Dreamweaver, Fireworks... not to mention
Javascript, Lingo, Actionscript, HTML... all in my spare time and lunch breaks
and mornings and weekends. I'm not whining that some big company won't hire me
to do all the cool stuff (which I could design with my eyes closed) I'm building
my skills (slowly but surely) and hope within the next two years to be able to
break into the interactive field. I didn't learn how to kern effectively
overnight or how to create a hard-sell ad. And even when I felt I could, I had
to PROVE I could do it. Remember, if you do get into a high-level position right
off the bat, you're going to be expected to DELIVER! Like the mailroom analogy.
If an executive and mail clerk both suggest equally good solutions to a problem,
the mail clerk's is going to seem more amazing simply because he wasn't expected
to come up with anything.

Get in on the bottom, be a runner, answer phones, and if you can't support
yourself that way, work wherever and send self-promotional notices pointing out
work you've done in your spare time. The big guys will notice and you'll get
your chance soon enough.

Okay, back to the grind. Got deadlines and revisions... yeah, I'm a designer,
but that doesn't mean I get to make pretty pictures all day. (I wish)

--
Michael Dunn
The Merica Agency

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